After your usual wash, lather as much of this cream mask as you need all over your hair. Leave on for 3-5 minutes, then rinse. It might sound weird, but you can also rub this all over your body in the shower (& then rinse) for deep skin moisturization.

Aqua/Water/Eau
The base of the formula, used to dissolve and blend other ingredients.
Glycerin
A natural humectant that draws moisture into the skin, helping it stay soft and hydrated.
Butyrospermum Parkii (Shea) Butter*
Rich in vitamins and fatty acids, this natural butter deeply moisturizes and softens dry skin.
Cetyl (Plant-Based) Alcohol
A fatty alcohol that conditions and softens skin and hair while giving the formula a creamy texture.
Stearyl (Plant-Based) Alcohol
Another gentle fatty alcohol that adds richness, smoothness, and moisture to the product.
Behentrimonium Chloride
A conditioning agent that helps detangle and smooth hair while reducing static.
Helianthus Annuus (Sunflower) Seed Oil*
Lightweight and rich in Vitamin E, it helps lock in moisture and protect skin and hair.
Mangifera Indica (Mango) Seed Butter
A nutrient-rich butter that nourishes and conditions the skin and hair, improving softness.
Panthenol (Vitamin B5)
A vitamin that helps improve moisture retention, boost elasticity, and soothe irritated skin.
Aleurites Moluccanus Seed Oil
Also known as Kukui Nut Oil, it hydrates and soothes dry, damaged skin and hair.
Argania Spinosa (Argan) Kernel Oil*
Rich in antioxidants and fatty acids, it nourishes, strengthens, and softens skin and hair.
Ricinus Communis (Castor) Seed Oil*
A thick, nutrient-dense oil that promotes moisture and supports hair strength and shine.
Cocos Nucifera (Coconut) Liquid Endosperm
Packed with nutrients to hydrate and condition both skin and hair naturally.
Cocos Nucifera (Coconut) Water
Refreshing and rich in electrolytes, it helps rehydrate and revitalize skin and hair.
Cocos Nucifera (Coconut) Fruit Juice
Provides hydration and nutrients to help soften and smooth.
Persea Gratissima (Avocado) Oil
A nourishing oil rich in vitamins A, D, and E that helps moisturize and soothe.
Lonicera Caprifolium (Honeysuckle) Flower Extract
A natural preservative with soothing, antimicrobial properties.
Lonicera Japonica (Honeysuckle) Flower Extract
Works alongside Lonicera Caprifolium to preserve freshness and provide skin-soothing benefits.
Melia Azadirachta Flower Extract
Also known as Neem flower extract, used for its purifying and calming properties.
Coccinia Indica Fruit Extract
A plant extract known for antioxidant and anti-inflammatory support for skin and scalp.
Rosa Centifolia Flower Extract
Adds a delicate floral scent while helping tone and refresh the skin.
Croton Zambesicus (Chebe) Powder
Traditionally used to strengthen and condition hair, promoting retention and resilience.
Cetrimonium Chloride
A conditioning agent that smooths and detangles, commonly used in hair care.
Guar Hydroxypropyltrimonium Chloride
A natural, water-soluble conditioning agent that helps reduce static and improve texture.
Bismuth Oxychloride
A mineral compound used to provide a silky texture and soft-focus finish.
Ethylhexylglycerin
A skin-conditioning agent and natural preservative booster.
Sodium Benzoate
A food-grade preservative that helps prevent microbial growth and extends shelf life.
Potassium Sorbate
A gentle preservative that inhibits yeast and mold growth, maintaining product freshness.
Sodium Hyaluronate
A deeply hydrating form of hyaluronic acid that helps plump and moisturize skin and hair.
Althaea Officinalis Flower Extract
Also known as marshmallow flower extract, it soothes and conditions sensitive skin and scalp.
Food‑Grade Fragrance
A safe, non-toxic scent derived from food-grade materials to provide a pleasant aroma.

* = Organically grown ingredient

California Naturals

Shelby Wild grew up on the Mississippi Gulf Coast, surrounded by nature and a resourceful family. From a young age, she loved mixing ingredients and exploring the outdoors. After moving to New York at 20 to style for Vogue, she realized prestige beauty products were often overpriced and underwhelming. In her small East Village kitchen, she began crafting her own formulas—fueled by a passion for herbalism—and eventually launched a line at Sephora.

But her deeper goal was accessibility. Wanting to reconnect with nature and create products for families like her own, she made a bold move to California, where she could build a brand inspired by sun, simplicity, and natural beauty.