Puracy Natural Laundry Detergent (Concentrate)

Vendor: Puracy

Natural Laundry Detergent (Concentrate)

Name: Natural Laundry Detergent (Concentrate)
Brand: Puracy
Price: 19.99 USD
Availability: OutOfStock

$19.99

A 99.4% natural, ultra-concentrated formula that’s tough on stains, gentle on sensitive skin, and eco-friendly.

Out of stock

Estimated Delivery: Oct 04 - Oct 08

PRODUCTS PROUDLY FEATURED IN

Product Description

NO sulfates no perfumes no dyes no chlorine

Puracy Natural Laundry Detergent (Concentrate) is a doctor-developed formula designed for those with sensitive skin and allergies. With a 99.4% natural composition and a powerful 10x concentration, it delivers exceptional cleaning power in an eco-conscious package. Just one 16-ounce bottle provides up to 64 loads, significantly reducing waste and plastic use. The mess-free pump dispenser eliminates spills and makes measuring effortless. Four plant-based enzymes work together to tackle tough stains and odors, while Zinc Ricinoleate provides enhanced odor elimination for naturally soft, fresh laundry every time.

This hypoallergenic, vegan, and biodegradable detergent contains no sulfates, artificial fragrances, dyes, or harsh chemicals. It’s safe for greywater and septic systems and certified cruelty-free—ideal for conscious households. Free from common allergens and made without animal by-products, Puracy’s formula is as kind to your skin as it is to the planet. Even the bottle features hand-drawn artwork to support local artists, making this laundry essential both effective and meaningful.

Developed byDoctors, Trusted byFamilies.

From day one, Puracy set out to create powerful, plant-based cleaning and care products. By partnering with chemists, doctors, and experts, they’ve developed formulas that are tough on messes, gentle on sensitive skin, and safe for the entire family.

High-Quality Natural Products that Actually Work

Backed by over 20,000 five-star reviews, Puracy’s natural and organic formulas are trusted, tested, and proven to deliver powerful results in homes across the country.

We’re doing our small part.

We're committed to reducing our environmental impact, and every step counts. From refill pouches and biodegradable formulas to reusable glass bottles and carbon-neutral shipping, we're making meaningful progress toward a lighter footprint on the planet.

Plant-Powered Cleaning

Effective cleaners don’t need harsh chemicals. Nature provides powerful ingredients that fight grime while staying gentle on you. One of the most effective? Enzymes—proteins that break down stains at the source.

⭐⭐⭐⭐⭐

Suzanne

“Simply the best! Have been using this for years, as well as the spot remover spray. Even old set stains come come out after spraying with the spot remover and washing using the detergent. Highly recommend!!"

⭐⭐⭐⭐⭐

Kelly

“I like the scent and the concentrated formula which keeps the bottle size small with less plastic use and waste. I also appreciate that I can buy refills to reduce waste even further."

⭐⭐⭐⭐⭐

James

“Keeps me from having an aching back. I don't have to pick up a heavy 5 gallon container. Doesn't stink up my clothes. Does what it claims to do, and leaves my clothes with a light scented smell that keeps my clothes fresh."

⭐⭐⭐⭐⭐

Carrie W.

“I am someone who is very particular about fragrance free and this product has won my vote. Not only do you make an excellent product with your concentrated laundry soap, you also amazed me with the considerate help I received from customer service. Thank you, Carrie"

Description
How to Use
Ingredients
About the brand
Reviews

NO sulfates no perfumes no dyes no chlorine

Puracy Natural Laundry Detergent (Concentrate) is a doctor-developed formula designed for those with sensitive skin and allergies. With a 99.4% natural composition and a powerful 10x concentration, it delivers exceptional cleaning power in an eco-conscious package. Just one 16-ounce bottle provides up to 64 loads, significantly reducing waste and plastic use. The mess-free pump dispenser eliminates spills and makes measuring effortless. Four plant-based enzymes work together to tackle tough stains and odors, while Zinc Ricinoleate provides enhanced odor elimination for naturally soft, fresh laundry every time.

This hypoallergenic, vegan, and biodegradable detergent contains no sulfates, artificial fragrances, dyes, or harsh chemicals. It’s safe for greywater and septic systems and certified cruelty-free—ideal for conscious households. Free from common allergens and made without animal by-products, Puracy’s formula is as kind to your skin as it is to the planet. Even the bottle features hand-drawn artwork to support local artists, making this laundry essential both effective and meaningful.

Small loads (HE washing machine): 1 pump

Large loads (HE washing machine), Small loads (Standard): 2 pumps

Regular to large loads (Standard washing machine): 4 pumps

C10-C16 Alcohol Ethoxylate
A plant-derived cleanser that removes dirt and grease without harsh chemicals.
Purified Water (Aqua, Eau)
Acts as the base of the formula and helps deliver other ingredients evenly.
Decyl Glucoside
A mild, vegetable-based cleanser that gently lifts dirt and oil.
Lauryl/Myristyl Glucoside
A coconut-based cleanser that creates a light lather while being gentle on skin.
Vegetable Glycerin
A skin-softening ingredient that draws moisture into the skin.
Enzymes (Protease, Amylase, Lipase, Mannanase)
Natural enzymes that break down proteins, starches, fats, and residues for effective cleaning.
Cocamidopropyl Betaine
A gentle coconut-derived cleanser that helps create foam and boost cleaning power.
Propanediol
A plant-based preservative and moisturizer that enhances formula stability.
Sodium Gluconate
A plant-based softener that helps prevent mineral build-up and boosts performance.
Sodium Borate
A natural mineral cleanser that supports stain removal and formula stability.
Lauramine Oxide
A coconut-based surfactant that improves foam and cleans gently.
Coco-Glucoside
A coconut-derived cleanser that is biodegradable and gentle on skin.
Glyceryl Oleate
A skin-softening agent that helps retain moisture and reduces irritation.
Sodium Citrate
A water softener that helps cleaning agents work more effectively.
Benzisothiazolinone
A biodegradable preservative that keeps the formula fresh and free from bacteria.
Carboxy Inulin
A natural sugar-based softener that conditions fabrics and skin.
Citric Acid
A pH adjuster that keeps the formula skin-friendly and stable.
Zinc Ricinoleate
A natural mineral-based odor remover that traps and neutralizes odors.
Calcium Chloride
A naturally occurring mineral that stabilizes the formula.

Puracy

Puracy was founded by Sean Busch with a mission to create effective, plant-based cleaning and personal care products that are safe for his growing family. After witnessing his pet’s health issues caused by toxic cleaners, Sean collaborated with doctors and chemists to develop formulas that are tough on dirt but gentle on sensitive skin, pets, and allergy sufferers.

Today, Puracy is a trusted brand with tens of millions of products sold worldwide. Their natural, family-friendly formulas have earned recognition as Amazon bestsellers and have been featured in top media outlets like The New York Times and Forbes.